Where To Start with Updates and More
Are you Ready for Google Penguin 4.0 Update?
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. A good number of them, however, use black-hat techniques for such purposes. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. What do such update mean for you as a site owner?
A site that uses spammy links will suffer immediate penalties, which is unlike in past instances where the adverse consequences of applying black-hat techniques took some time. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.
Several years ago, your site could remain penalized for several months or years even after you carried out the steps needed to eliminate the use of black-hat techniques. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. So, if you only had used prohibited techniques on certain pages, the corrective action needed does not involve a lot of work.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.
With the updates in place, using quality content will enhance your site’s rankings. Remember that content is not just text but videos and images as well. That means you have to use those you have not applied in the past and make them relevant to searchers.
Cite: see this here