Resources – Getting Started & Next Steps

How to Create Amazing Banners For Your Business or Company

Making banner ads for your business’ marketing or whatever purpose you have for it has now become very easy and straightforward, thanks in part to the availability of online tools that you can use for free, at least most of them. Banner ads, while very common in social media, are actually best used for websites built to promote business. What’s more interesting about them is that you can actually make your very own, provided you have the right tool; and yes, everyone can be an expert in making them.

For this post, we’ll give you some basic tips on how to create those remarkable banner ads in no time.

1 – First of all, the safest route, especially for beginners, is to keep it light and minimal. In other words, you shouldn’t try telling an entire story in just one banner image. Instead, it should serve as some type of a preview of what visitors could expect from the website.

2 – You have to be particularly sure that your banner image represents the same message to that of your business. Many people who were previously given the responsibility of creating a banner image made the costly mistake of coming up with something that contradicted the very principles of the business or website it tried to advertise. Never forget that consistency with the brand should be the primary focus when you’re looking for ideas in creating banner ads. Your primary objective is to grab the attention of someone who might turn out as a customer or client, but you definitely don’t want that person to be confused. Do not create one as if to deceive or mislead visitors of the website because if you do, they likely won’t be coming back for a second visit.

3 – We always believe that banner ads must be straightforward all the time. The reason for this is obvious: you want to create an impression that you’re a no-fuss and serious business or company wanting to impress and tell people that you have something to offer them.

4 – On a last note, we strongly believe that if banner ads are kept simple, they will be a lot more effective. For us, it is very important that the design is minimalist, as we talked about earlier in this post. This is quite true when you are targeting a group of consumers who are sensitive culturally, religiously, or racially. Yes, it may be true that you always have some degree of freedom to create a banner ad that you think will catch the attention of people, remember that sticking to the basics will make it more effective and successful, including the use of black and white as the dominant colors and the use of short but expressive text.