Practical and Helpful Tips: Businesses

Adobe Innovations 2017: Redefine Customer Experience Through Adobe Applications and Other Web Solutions

The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe also introduced Adobe Sensei’s intelligence features, web developing tools and new partnerships. Adobe and Microsoft announced a combination of solutions from the two big companies which aim to transform customer experiences. The Adobe Summit 2017 showcased their latest innovation and featured famous celebrities who shared how their careers were uplifted by the digital technologies.

The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. When it comes to different web products and services, various industries or companies look for a provider that can provide them a great customer experience, and by doing so there is building of a long-term relationship and partnership, which can be achieved through amazing web designs and in-depth intelligence. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also launched their new application, the Adobe Spark which is helpful in making social media posters, videos and web pages with the use of a computer or an iOS mobile device. The Adobe Spark collection is rebranding and upgrading of trio apps that Adobe already operated which are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One of the coolest features of Adobe Spark is its save the date images’ collection. With the new Adobe Spark, small businesses, marketers, bloggers, and students can create and share visual stories without attending formal training or a short course on web design and development. It is easier, simpler and faster with social media integration on the go.

Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. Adobe Sensei is considered the intelligence core of the Adobe Cloud Platform offering customers AI framework, unified machine learning and intelligent services. The new capabilities of Adobe Sensei include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Microsoft, and Adobe are now partners, working together to develop the first open industry standards, defining a language for marketing, services data and sales. For other related topics on Adobe products and services, feel free to visit our website.