Category Archives: Advertising & Marketing
A couple of weeks ago, together with Sorted MGMT and Hardwell, we launched a messenger bot. Why did we launch the messenger bot? Originally, it was because Sorted Management approached us and asked us to build one. We’re big fans of Hardwell in the WMAS crew, in fact Tom, is probably one of his biggest. So we naturally jumped at the chance.
I’ll admit it, I was a naysayer. – “What’s the point in chat bots?” – “You’re just duplicating the information anyway.” – “I can find the information from Hardwell’s website when I want it.” I don’t get it.
Correction… I didn’t get it. And that’s fine. I’m an adult, I’m 30 now. I’m not a “millennial”… Well according to Pew Research Center I am, thanks Pew…
I use Facebook. I use twitter. I occasionally dip into WhatsApp, and sure I use Messenger to stay in touch with friends.
I don’t use snapchat, well, I have an account. But I really don’t get it, and that’s fine, I don’t need to get it.
When I was a teenager, I used to use MSN Messenger, ALL THE RUDDY TIME. I also used to send *all* of the text messages. I don’t now. I’m old(er) and wiser / grumpier.
We launched the bot. We watched all the conversations happen in real time. People were using it! IN THEIR BUCKET LOAD. We know that kids don’t use Facebook in the same way as we use Facebook. We also have to realise they use tools in other ways too. Messenger apps… This is where these kids “live”.
| They do all of their communications in private.
Why is that? Because they’ve got sensible parents giving them sensible advice. They do all of their communications in “private”. (I’m not getting into a “Facebook own your data” debate).
We’ve started to compile a handy list of articles all around bots. What are chat bots and how do they work?.
A lot of people have durations where they’re much more exhausted than typically due to almost everything that is taking place, their stress levels, plus much more. Nonetheless, this will likely go away before too long when almost everything returns to normal. Anytime an individual has substantial stress levels, however, they may end up having this for much longer. If they are constantly overtired, a person might wish to consult with their own doctor to be able to learn if they will have adrenal fatigue and, if so, precisely what they may do for it.
In case an individual suffers from this, it may be difficult for them to be able to get going every day. They may have trouble getting through the day without becoming overwhelmed and too worn out to be able to get almost everything done. There might be quite a few symptoms of this and they’re going to desire to make note of each of them anytime they may be getting set to talk to their own medical professional concerning what is actually wrong so their doctor might help establish the reason for this as well as help them to come across a cure that will work well.
If perhaps you’re fatigued all the time and it’s already been quite some time without any rest from this, ensure you check out the adrenal fatigue symptoms as well as discover far more concerning what it is and just what cures might be accessible. There is certainly help if you have the right details in order to get going.
Guidelines in Writing Effectual Press Releases
Do you know how to write press releases? Can press releases help business enterprises? What are the reasons why press releases are very important? For those who are interested to learn more about press releases, its significance, and guidelines on how to write one, then be sure to follow the pointers found in this article.
Definition of a Press Release
Press release in one technical term that is used to describe a kind of written communication that features an event or a situation provided to new media for the prime purpose of promoting it in different channels. There are also press releases utilized by business enterprises not just to promote its products and services but also diverse corporate events. Previously, press releases are solely showcased and submitted in the traditional periodicals and journals but these days, there are lots of press releases submitted online.
Why Press Releases Are Important to Companies?
Formulating and submitting press releases online are effective in showcasing information but small and big business enterprises like its success, services, product launches and etc. There are growing number of businessmen who utilize these press releases in attracting inbound links and also link popularity of the search engines. Some make use of press releases as marketing strategy.
Press release cannot be written whenever you want to you have to follow certain guidelines to make it informative and effective. Should you want to be adept in writing press releases, then the first thing that you can do is to consider the pointers and steps found underneath.
A Guide in Formulating and Creating Press Releases
1. Before writing one, you are advised to determine first and to profile your target audience. Be sure to do some research about your target audience so you will know how to attract their attention.
2. It is also vital that you decide on the sites where you plan to submit your press releases. Check out the websites which are visited by your target audience.
3. Be sure to write an attractive titles on your press releases. You should not disregard this particular step as it will help in motivating your readers to delve on the article deeper and to urge them to visit your websites.
4. You are advised to write your own original press releases and not those copied from somewhere to prevent being sued for copyright infringement.
5. Make sure that you write information concisely and precisely.
6. Avoid writing lengthy press releases but write one which is concise, informative and short.
7. Make sure that you choose your terms and terminologies wisely and opt for those which are simple and those that are familiar to your target audience.
The guidelines and pointers found in here will help you in creating effectual and sound press releases.
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What You Need To Know About Press Release Services
For countless times many commercial establishments and organizations acquire press release services in order to maintain a favorable image. Those people task to acquire such services are those in the public relations department. But most of the time it is the public relation agencies is the one that will release an official statement given by a particular organization or company.
Through this services, establishment owners are able to establish a positive relationship among clients and promote awareness on the services and products they can offer. There are several offices which offer press release services out there. Some of the services they offer includes distribution and drafting of the whole content release in the public. As for the content, you can also be assured that all the facts and information that you want will be included since they will reach out for you to acquire such information.
The public relation agencies will also ensure that the news is written with an utmost proficiency and submitted on time. One thing that you must look for a service provider is well acquainted with the basic components of PR so that journalists will not reject it. Furthermore, the news release will be worth reading. As much as possible the content should be brief at the same time interesting for the readers to read.
Press release services should also affiliate important information about the company. The information that should be included are as follows: contact information, address, name of the significant people in the company along with the name of their website. The one in charge with the draft should never put an intent to market the product and services of the company. Instead it should be impartial and signify fundamental information pertaining to a particular circumstances.
Of course you need to choose a service provider that will not overemphasize and manipulate any information related to your company. It would be best if the press release can be easily grasp by people reading it. For instance, the news release is already approved by the clients then it can now be submitted by different media outlets. Several publications will depend on the type information that is to be circulated. There are information that are meant for the general public to read while the others are more suited for particular people. That is why it is important that you are going to choose the most proficient and competent public relation service providers so that the content will be appropriate and in accordance with your preference. One thing that you should not forget is the quality of the output they are going to bring for your company.
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Writing a Press Release for Your Company
Clients are always crucial and important to any organization, they get to make sure that the organization can grow and also have a competitive advantage, therefore, organizations need from time to time to conduct a press release thus being able to clear the air between them and their client. When getting to conduct a press release, it will get to work to the advantage of the organization since you get to find that it will make sure that they can be able to bond better with their clients, likewise, they will be able to make sure that they can improve on their market share.
As an organization, there are a few things you will need to have while conducting your press release, one of them being a press statement, this gets to make sure that you have everything that you would like to say to your audience, therefore, it gets to make sure that they can be contented and also that you can be able to make the bond better. When getting to have your press statement written, you will need a professional with whom you can be able to get the best services and also have the document which is the press statement well written, meaning, you will be able to touch your clients or even your audience.
You should ensure that you can be able to conduct a research so that you can know of the best service provider, however, you can also get to ask around so that you can find someone who will be able to make sure that you attain the best press services available, some of the most renowned service providers might get to include the HOTH. Therefore, you get to find that you can save on time looking for a company that has the best reputation within the business and also one that will be able to make sure that you do not get to lose clients, instead, you stand a chance of gaining more and more clients.
All you will need to do after getting to find a great press service provider is making sure that you have given them the subject of the press release and relaxing since you can be assured of a quality press statement. More so; you get to find that you can have contented clients.
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